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Digital marketing, with every channel in its place

Each digital marketing channel is explained here by what it asks for and what it measures, step by step and with the sources in view.

  • Search

    Asks for
    clear, well-linked pages
    Measures
    impressions, clicks and queries

  • Content

    Asks for
    useful topics and consistency
    Measures
    visits and pages read

  • Email

    Asks for
    a list that has subscribed
    Measures
    opens, clicks and unsubscribes

  • Social media

    Asks for
    regular posts
    Measures
    reach and interactions

  • Advertising

    Asks for
    an ad, an audience and a spending limit
    Measures
    impressions, clicks and cost per click

  • Analytics

    Asks for
    well-placed tags
    Measures
    what the other channels do

Illustrative levels: the desk does not compare channels.

Guides

What Kryuja is

Kryuja treats digital marketing as work done by hand: a website, a brand page or a project of one’s own, and someone who wants to understand what each channel does before touching it.

Each guide separates what a channel asks for from what it measures. Search asks for clear, well-linked pages and measures impressions and clicks; email asks for a list of people who have subscribed and measures opens and unsubscribes. Knowing what is adjusted and what is read afterwards helps to put the work in order.

The guides cite the documentation they rely on, give the date it was consulted and mark each number as cited or as an example. None of them promises visits, rankings or sales: results depend on each site.

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