About Kryuja

Kryuja is an independent publication about digital marketing, published by Kryuja. Its guides are signed by its editorial team, Kryuja Guides.

What it covers

Search, content, email, social media, advertising and analytics. Each channel is treated as a strip on a mixing desk: it has its name, its controls and its meter. The guides explain what each one needs in order to work, what it measures and how it is started, step by step.

Who it writes for

For anyone, in any country, who looks after a website, a brand page or a project on their own and prefers to understand the work before doing it. The guides do not take technical vocabulary for granted: each term is explained the first time it appears.

How the work is done

• Each guide starts from a general question that many people ask and answers it from beginning to end.
• It relies on the documentation of the platforms and tools themselves, on standards bodies and on reference works, and links to them.
• Each number carries its source and its date, or is marked as an illustrative example.
• Tools and courses are described by what they do; none is recommended over another.
• The guides are drafted with artificial intelligence tools from the cited sources, and each one is checked against those sources before it is published.

The editorial policy describes the process in more detail, and the advertising page explains how ads are kept apart from the content.

What it is not

Kryuja does not sell services, does not manage anyone’s accounts and does not offer results. It is a publication: it explains, cites and corrects itself when a source changes.

To write to the team: contacto@kryuja.org.