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Kryuja

Editorial policy

How Kryuja's topics are chosen, how its guides are written and checked, and how they are corrected and updated.

Updated 13 November 2026

Kryuja writes about digital marketing as practical work. This page describes how each guide is made, from the question to the correction.

How topics are chosen

Each guide answers a general question that many people ask while looking after a site, a brand page or a project: how search is started, what each channel measures, how results are read. Guides are not written about a specific product or provider, but about the work, with products as examples when they help to understand it.

How a guide is written

  1. The sources are gathered: the documentation of the platforms and tools themselves, standards bodies and reference works. The date each one was consulted is noted.
  2. The answer is set out in steps, from what is reviewed first to what is looked at afterwards.
  3. The guide is drafted with artificial intelligence tools from those sources, in the site’s tone: short, impersonal sentences, with each term explained the first time it appears.
  4. The diagrams and tables the guide needs are drawn in the site’s style.
  5. Before it is published, each fact is checked against its source and the guide is read again in full, independently.

Numbers, tools and courses

  • Each number carries its source and its date, or is marked as an illustrative example. None is presented as a forecast for a specific site.
  • Tools and courses are described by what they do and by what their own page says, with the date it was seen. They are not ranked from best to worst or presented as indispensable.
  • Nothing is claimed to have been tested when it has not been tested.

Independence

The guides are not written on behalf of any platform or any advertiser. Links in the text go straight to the source, without tracking parameters, and ads have no influence on what is published (see advertising).

Corrections and updates

When a source changes or an error is found, the guide is corrected and the update date is noted. Corrections can be sent to contacto@kryuja.org, naming the guide and, if available, the new source.

Byline

The guides are signed by Kryuja Guides, the site’s editorial team. Kryuja does not attribute its texts to people who have not written them.